HEAR FROM OUR PARTNERS
We have partnered with HT Brand Studio for numerous initiatives, and its always proved effective. The HT Brand Studio team has always ensured they deliver quality content.
I’m writing this to congratulate you on the stellar work you guys did for the campaign video on women. Not only was it liked by all parties internally, but also well received by external audiences as the nearly 1 Mn views on the video shows. We have been receiving great reviews from across the industry and customers alike. To me what stood out was the production quality and the honesty with which the individuals spoke in the film. I want to thank the director, production team and the whole brand stories team involved on this. Hope we can do more such clutter breaking work in the future.
The content created by the HT Brand Studio team was thought-provoking, succinct and engaging. They were able to grasp the concept of pre-activism extremely well resulting in top notch delivery. Look forward to working with them in future.
Loved the content created by your team, all feedback was taken very positively and quick responses made our life easier 🙂
The Brand Studio team understood the concept of pre-activism to the T and hence was able to come up with succinct content around the same. The articles and infographics created were thought provoking and was well received by the audience.
The HT team usually comes up with good content ideas and executes the same well. We have collaborated across written and video content and the results have always been good. Their strong editorial team ensures that anything which comes out is top notch quality. We would love to work with them on long term content initiatives as well.
OUR UNIVERSE
Shifting consumer preferences and a volatile market have made sure that media plans for 2020 remain full of surprises.
However, according to Rajul Kulshreshtha, CEO, Madison Media, plans will remain media-agnostic and brand-focused in the next decade.
Know more in Episode 14 of #HTBrandStudioLive, Season 2. The show will be premiered on our Facebook page at 10 am on February 25.
Anand Chakravarthy (Essence), Archana Aggarwal (Airtel India), Ashish Tiwari (Future Generali India Life Insurance), Ashim Gupta (Uber), Mohit Joshi (Havas Media Group) and Geetu Bhatnagar (Oracle) will be the other speakers.
More on brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
Thanks to the digital revolution, media planning has undergone a sea change. How does 2020 look like for most brands? Geetu Bhatnagar, Head of Marketing, Oracle India, says hyper-personalization is what will define media planning this year.
Know more in Episode 14 of #HTBrandStudioLive, Season 2. The show will be premiered on our Facebook page at 10 am on February 25.
Anand Chakravarthy (Essence), Archana Aggarwal (Airtel India), Ashish Tiwari (Future Generali India Life), Ashim Gupta (Uber India), Mohit Joshi (Havas Media Group) and Rajul Kulshreshtha (Madison World) will be the other speakers.
More on brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
#HTBrandStudioLive | “A consumer wants a brand as much as a brand wants a consumer. Therefore, if somebody gives her the right information at the right time, it creates value for her. And, this is made possible only with data-driven digital marketing,” says Hareesh Tibrewala, Joint CEO, Mirum India.
Further highlighting how this was not the case before, Tibrewala says, “Mass media is a one-size-fits-all model. Data-driven marketing, however, helps create a personalised journey for a consumer.”
He is in conversation with Zinia Bhattacharya of HT Brand Studio.
More on brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
#HTBrandStudioLive | How do B2B brands measure the success of their brand campaigns? Manish Sinha, Chief Marketing Officer, STL, says, “It’s definitely easier in B2C because there is a lot more data. In B2B, however, you measure success through the voice of the customer.”
Sinha also highlights how contrary to popular opinion, storytelling has always existed in the B2B space. And, it goes by the name of ‘thought leadership’.
He is in conversation with Papia Lahiri of HT Brand Studio.
More on brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
Shifting consumer preferences and a volatile market have made sure that media plans for 2020 remain full of surprises.
However, according to Rajul Kulshreshtha, CEO, Madison Media, plans will remain media-agnostic and brand-focused in the next decade.
Know more in Episode 14 of #HTBrandStudioLive, Season 2. The show will be premiered on our Facebook page at 10 am on February 25.
Anand Chakravarthy (Essence), Archana Aggarwal (Airtel India), Ashish Tiwari (Future Generali India Life Insurance), Ashim Gupta (Uber), Mohit Joshi (Havas Media Group) and Geetu Bhatnagar (Oracle) will be the other speakers.
More on brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
Thanks to the digital revolution, media planning has undergone a sea change. How does 2020 look like for most brands? Geetu Bhatnagar, Head of Marketing, Oracle India, says hyper-personalization is what will define media planning this year.
Know more in Episode 14 of #HTBrandStudioLive, Season 2. The show will be premiered on our Facebook page at 10 am on February 25.
Anand Chakravarthy (Essence), Archana Aggarwal (Airtel India), Ashish Tiwari (Future Generali India Life), Ashim Gupta (Uber India), Mohit Joshi (Havas Media Group) and Rajul Kulshreshtha (Madison World) will be the other speakers.
More on brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
#HTBrandStudioLive | “A consumer wants a brand as much as a brand wants a consumer. Therefore, if somebody gives her the right information at the right time, it creates value for her. And, this is made possible only with data-driven digital marketing,” says Hareesh Tibrewala, Joint CEO, Mirum India.
Further highlighting how this was not the case before, Tibrewala says, “Mass media is a one-size-fits-all model. Data-driven marketing, however, helps create a personalised journey for a consumer.”
He is in conversation with Zinia Bhattacharya of HT Brand Studio.
More on brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
#HTBrandStudioLive | How do B2B brands measure the success of their brand campaigns? Manish Sinha, Chief Marketing Officer, STL, says, “It’s definitely easier in B2C because there is a lot more data. In B2B, however, you measure success through the voice of the customer.”
Sinha also highlights how contrary to popular opinion, storytelling has always existed in the B2B space. And, it goes by the name of ‘thought leadership’.
He is in conversation with Papia Lahiri of HT Brand Studio.
More on brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
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